Gilles Ruffet / Route du Rhum

'La Route du Rhum – La Banque Postale' : a fantastic vehicle for communication

What a participation in ‘La Route du Rhum – La Banque Postale’ will bring to your company

' La Route du Rhum – La Banque Postale' : a fantastic vehicle for communication

In this period of crisis, give your customers the image of a company in good health, full of vitality and looking towards the future.
Give your company’s name to an ocean racing multihull and enter the legend of the Route du Rhum, the race with the most media coverage, and the best of the singlehanded transatlantic races. It is the only one which leaves in winter, from Saint Malo (on Sunday 31st October 2010), and finishes in summer, around 20 days later, at Pointe à Pitre, in the tropical West Indian sunshine.

Well used, ‘La Route du Rhum – La Banque Postale’ forms a fantastic vehicle for communication, at a controlled cost.

Together, let us realize this exploit: win the Route du Rhum – La Banque Postale in multihulls Rhum class.

The Boat : Cotonella

What a participation in ‘La Route du Rhum – La Banque Postale’ will bring to your company

Internally as well as externally, investment in a project such as ‘La Route du Rhum – La Banque Postale’ offers you one of the most high-performance communication supports, if it is well used, for a sum which, although considerable, is finally accessible. And above all, with a good return on your investments.

Internaly

- Customers’ days: I take your best customers and prospective customers for a day at sea aboard a Route du Rhum boat, with a Route du Rhum skipper! We can also envisage ‘Business to Business’ days, during which you invite prospective customers. The opportunity to develop working relationships in a relaxed setting.

- ‘Incentive’ day: from June to September 2010, we can organise two or three ‘Incentive’ days with your company’s managers, in the superb surroundings of the ‘Vieux Port’ in La Rochelle; meetings which allow you to federate and increase your management team’s internal cohesion, on and around the boat, through hoisting sails, training outings at sea, manoeuvres, etc.

- Visual : Cotonella has everything a bigger boat has. With your logos on its sides and its sails, you benefit from an iconographical support comparable to that offered by a 60-footer, for a much smaller budget! You have posters of the boat printed, clothes with your logo, etc., which you give out to your associates and customers.

- Conference : At your company headquarters, at the end of ‘La Route du Rhum – La Banque Postale’, with projection of a film made before and during the race, during which I will explain the race, life at sea singlehanded aboard a multihull, managing sleep, bad weather, etc.

Other options can be envisaged:

- The start, at Saint-Malo : you book a stand in the race village, just next to the boat, where you can welcome customers and associates. You can also charter a passenger boat to follow the start on the water.

- Voyage to Guadeloupe : You bring your best customers and (or) associates to Pointe à Pitre for the race finish (I plan to arrive between 19th and 21st November).

Externally

- Image improvement: you improve your company’s image thanks to the media coverage of ‘La Route du Rhum’.

- Press spin-offs: the race has a total of 10,000 audio-visual subjects and press articles, amongst which can be counted 88 hours of television, 58 hours of radio, 5,154 written press articles, and more than 700,000 visitor connections daily on the ‘La Route du Rhum – La Banque Postale’ web site.

I can also offer you:

- Written press : Articles in the specialised press: Multihulls World, ‘Voile’ Magazine, etc., written by myself, about the project’s genesis and its practical aspects. I can already guarantee you around ten pages in Multihulls World, where the boat, in your company’s colours, will feature (technical pages).

- Audio press : setting up of audio sessions with the local radios, and perhaps with France Info.